Montana Tourism & Recreation Strategic Plan 2008-2012
A Fresh Path Forward
Welcome to the Montana Tourism & Recreation Strategic Plan 2008-2012 home page. Our Plan’s “Home” gives you access to all the strategic plan documents as well as stakeholder reports on progress in completing the plan’s 86 actions design to achieve 10 target goals.
Download any and all parts of the plan and reports. Share them with others. Educate your community, organization or agency. Keep track of your successes and share them so we can celebrate your achievements with other plan stakeholders.
Strategic Plan Stakeholder Reports
The Montana Office of Tourism is providing strategic plan stakeholders with an on-line reporting system to track progress on accomplishing the plan’s actions, strategies and goals. Below are reports taken from this reporting system. As we move forward with the plan, we’ll be updating this section with the new reports throughout the strategic plan timeline.
What’s here now? The Complete Stakeholder Report shows all stakeholder reports on all their responsibilities under the plan – this has everyone's reports in one place. The other reports are subsets of the full report. They provide individual stakeholder group reports so if you are only interested in certain groups or actions, you don't have to search through the complete report for them. If a stakeholder group's report you are looking for is not included in the list, contact MT Office of Tourism's Victor Bjornberg and he'll get it for you: vbjornberg@mt.gov.
The reports use a traffic light coloring system and symbols to indicate progress on the various actions (referred to as tactics in the report) and objectives or strategies. Here's a legend for the Status Symbols used in the reports – this is also included at the beginning of each stakeholder report:
First Column:
Strategy Status: 
Ahead of Plan 
On Track 
Behind Plan 
Off Track 
Change
Tactic Start Status: 
Started on Time 
Started Late 
Incomplete
Second Column:
Strategy Trend: 
Getting Better 
Staying the Same 
Getting Worse
Tactic Current Status: 
On Track 
Behind Plan 
Off Track
Third Column:
Strategy Future Concern: 
Low Concern 
Medium Concern 
High Concern
Tactic Final Status: 
Completed on Time 
Completed Late 
Incomplete
Completed 
On Hold 
Cancelled
Fiscal Year 2012 1st QuarterReport:
Complete Stakeholder Report |
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Convention & Visitor Bureaus Report |
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Institute for Tourism & Recreation Research Report |
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Montana Arts Council Report |
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Montana Heritage Comission Report |
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Montana Historical Society |
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Montana Main Street Report |
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Montana Department of Transportation Report |
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Montana Fish, Wildlife & Parks Report |
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Montana Office of Tourism Report |
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Montana Tribal Tourism Alliance Report |
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National Park Service Report |
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Regions Report |
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Tourism Advisory Council Report |
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U.S. Forest Service |
Fiscal Year 2011 4th QuarterReport:
Complete Stakeholder Report |
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Convention & Visitor Bureaus Report |
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Institute for Tourism & Recreation Research Report |
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Montana Arts Council Report |
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Montana Heritage Comission Report |
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Montana Historical Society |
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Montana Main Street Report |
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Montana Department of Transportation Report |
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Montana Fish, Wildlife & Parks Report |
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Montana Office of Tourism Report |
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Montana Tribal Tourism Alliance Report |
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National Park Service Report |
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Regions Report |
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Tourism Advisory Council Report |
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U.S. Forest Service |
Fiscal Year 2011 3rd QuarterReport:
Complete Stakeholder Report |
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Convention & Visitor Bureaus Report |
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Institute for Tourism & Recreation Research Report |
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Montana Arts Council Report |
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Montana Heritage Comission Report |
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Montana Historical Society |
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Montana Main Street Report |
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Montana Department of Transportation Report |
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Montana Fish, Wildlife & Parks Report |
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Montana Office of Tourism Report |
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Montana Tribal Tourism Alliance Report |
National Park Service Report |
Regions Report |
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Tourism Advisory Council Report |
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U.S. Forest Service |
Fiscal Year 2011 2nd QuarterReport:
Complete Stakeholder Report |
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Convention & Visitor Bureaus Report |
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Institute for Tourism & Recreation Research Report |
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Montana Arts Council Report |
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Montana Heritage Comission Report |
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Montana Historical Society |
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Montana Main Street Report |
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Montana Department of Transportation Report |
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Montana Fish, Wildlife & Parks Report |
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Montana Office of Tourism Report |
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Montana Tribal Tourism Alliance Report |
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National Park Service Report |
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Regions Report |
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Tourism Advisory Council Report |
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U.S. Forest Service |
Fiscal Year 2010 4th QuarterReport:
Complete Stakeholder Report |
Fiscal Year 2010 1st QuarterReport:
Complete Stakeholder Report |
Fiscal Year 2009 Annual Report:
Complete Stakeholder Report |
Strategic Plan Documents
Executive Summary & Table of Contents |
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Chap 1_Introduction |
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Chap 2_Tourism and Recreation Trends |
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Chap 3_Markets for Tourism and Recreation |
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Chap 4_Tourism Strategy for 2008-2012 |
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Chap 5_Actions to Achieve Goals for 2008-2012 |
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Chap 6_Implementation |
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Appendix A: Resources for Information, Funding, and Technical Assistance |
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Appendix B: Travel Montana Actions |
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Appendix C: Tourism Advisory Council (TAC) Actions |
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Appendix D: State and Local Government (Policy Makers) Actions |
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Appendix E: Tourism Region and Convention and Visitor Bureau (CVB) Actions |
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Appendix F: Business, Business Association, and Land Owner Actions |
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Appendix G: Nonprofit Organization (NPO) Actions |
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Appendix H: Research, Education and Workforce Actions |
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Appendix I: Montana Tribal Tourism Alliance (MTTA) and Tribal Actions |
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Appendix J: MT Fish, Wildlife and Parks (FWP) and MT Dept. of Natural Resources & Conservation (DNRC) Actions |
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Appendix K: MT Historical Society, MT Arts Council, MT Dept of Agriculture, MT Dept. of Commerce, and MT Dept of Revenue Actions |
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Appendix L: MT Dept of Transportation (MDT) Actions |
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Appendix M: Federal Agency and MTRI Actions |
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Questions, Comments, Information, Successes to Share?
If you have any questions, comments, requests for more information or strategic plan successes to share, contact Travel Montana’s Victor Bjornberg, Tourism Development Coordinator, vbjornberg@mt.gov, 406-841-2795.
