Information for Montana's Tourism Industry
   

Mission Statement

The Montana Office of Tourism's mission is to strengthen Montana's economy through the promotion of the state as a vacation destination and film location. By maximizing the combined talents and abilities of its staff, and with guidance from the Governor's Tourism Advisory Council, Montana Promotion Division strives to promote a quality experience to visitors while encouraging preservation of Montana's environment and quality of life.

Montana Office of Tourism Marketing Plan

FY13 Montana Office of Tourism Marketing Plan

FY12 Montana Office of Tourism Marketing Plan

FY11 Montana Office of Tourism Marketing Plan
This plan provides an overview of the Montana Office of Tourism's division goals and corresponding objectives along with its four strategic priorities for July 2010 through June 2011. In addition, this document provides a detailed review of the measurable objectives, strategies and actions for each program in the Office of Tourism.
Marketing Plan Final Progress Report July 2010 through June 2011

FY11 Montana Film Office Marketing Plan
This plan provides an overview of the Montana Film Office’s goals, actions and measurable objectives for July 2010 through June 2011.  

FY10-11 Montana Office of Tourism Marketing Plan
This plan provides an overview of the Montana Office of Tourism’s division goals and corresponding objectives along with its four strategic priorities for July 2009 through December 2010.  In addition, this document provides a detailed review of the measurable objectives, strategies and actions for each program in the Office of Tourism.

FY10-11 Montana Film Office Marketing Plan
This plan provides an overview of the Montana Film Office’s goals, actions and measurable objectives for July 2009 through December 2010.  

FY09 Marketing Plan
In addition to providing an overview of Travel Montana’s priorities for FY09, this document provides an in depth view of the goals, actions and measurable objectives of each program at Travel Montana and the Montana Film Office.
Marketing Plan Final Progress through June 30, 2009

FY08 Marketing Plan
This document provides an overview of Travel Montana and the Montana Film Office's goals and actionable objectives for fiscal year 2008.
Marketing Plan Progress through March 31, 2008

2007 Marketing Plan
This document provides an overview of Travel Montana and the Montana Film Office's goals and objectives for the fiscal year 2007.  The document also highlights how the various program activities meet the 7 Strategic Goals outlined in the 5-Year Strategic Plan.

2000 Marketing Plan

 Montana Promotion Division Annual Reports

This annual report provides a summary of the activities and accomplishments of the Montana Office of Tourism and the Montana Film Office.

2013 Annual Report

2012 Annual Report

2011 Annual Report

2010 Annual Report

2009 Annual Report

2008 Annual Report

2007 Annual Report

2006 Annual Report

2005 Annual Report

2004 Annual Report

2003 Annual Report

2002 Annual Report

2001 Annual Report

2000 Annual Report

Montana Tourism and Recreation Industry
Strategic Plans

2008-2012 Tourism & Recreation Industry Strategic Plan
This site provides information on the process and development of Montana's next 5-year Strategic Plan, slated for completion by January 2008.

2003-2007 Tourism & Recreation Industry Strategic Plan
This is an industry wide 5-year plan to guide tourism and recreation in Montana for 2003-2007 and beyond.

1998-2003 Tourism & Recreation Industry Strategic Plan

Region and CVB Marketing Plans  

Regulations and Procedures for Regional/CVB Tourism Organizations Use of Lodging Facility Use Tax Revenue

Region Marketing Plans

CVB Marketing Plans